Lighting solutions for a sustainable future: this is what Tridonic, a technology company in the Zumtobel Group based in Dornbirn, stands for. LED modules, LED drivers and controllers, software and apps: the Tridonic portfolio is diverse and complex. This makes it all the more important to have a consistent customer journey from marketing to after-sales that transfers customer requirements from private shopping to the B2B world. This is exactly what the new customer experience platform makes possible: the best usability, personalized offers and a stable, future-oriented IT infrastructure in the background.